The SEO Podcast: Search Engine Optimization, Rankings, Keywords, Backlinks, Content Strategy, Technical SEO, Domain Names and Organic Traffic
The SEO Podcast: Search Engine Optimization, Rankings, Keywords, Backlinks, Content Strategy, Technical SEO, Domain Names and Organic Traffic explores the strategies, tools, techniques, and evolving practices behind building visibility in search engines and growing sustainable organic traffic. Each episode covers search engine optimization from multiple angles, including Google rankings, Bing SEO, keyword research, search intent, backlinks, link building, content strategy, on-page SEO, technical SEO, site architecture, internal linking, domain names, aged domains, authority, indexing, crawling, schema markup, page speed, user experience, and website optimization. The podcast examines how businesses, publishers, entrepreneurs, marketers, ecommerce companies, creators, and website owners can use SEO to increase discoverability, improve rankings, attract targeted visitors, and build long-term traffic. Topics include competitive research, SERP analysis, content clusters, topical authority, programmatic SEO, local SEO, ecommerce SEO, international SEO, news SEO, podcast SEO, YouTube SEO, Spotify discoverability, marketplace search optimization, branded search, reputation management, and strategies for turning search visibility into leads, customers, subscribers, and revenue. Episodes also explore major SEO tools and platforms such as Google Search Console, Google Analytics, Ahrefs, Semrush, Moz, Screaming Frog, keyword research tools, rank trackers, backlink databases, and technical auditing software. Learn how SEO professionals analyze competitors, identify ranking opportunities, evaluate domains, discover keyword gaps, monitor backlinks, diagnose technical problems, measure organic performance, and make data-driven decisions about content and website growth. The SEO Podcast also investigates domain names and their role in online strategy, including exact-match domains, brandable domains, expired domains, domain authority, redirects, domain migrations, subdomains, ccTLDs, new domain extensions, link equity, website acquisitions, and the relationship between branding and search visibility. Discussions examine how domains, backlinks, content, site history, technical infrastructure, and overall authority can work together to influence a website's ability to compete in search results. From beginner SEO fundamentals to advanced search strategies, the show explores algorithm updates, ranking factors, AI-generated search experiences, artificial intelligence in SEO, content optimization, search engine changes, zero-click searches, featured snippets, entity SEO, semantic search, topical relevance, digital PR, link earning, content refreshes, SEO experiments, penalties, recovery strategies, and the changing relationship between websites and modern search engines. Whether you are learning SEO, growing a new website, managing an established brand, building a content operation, buying domains, improving technical performance, developing backlinks, or competing for difficult keywords, The SEO Podcast provides an ongoing exploration of search engine optimization, Google rankings, keywords, backlinks, content strategy, technical SEO, domain names, organic traffic, digital marketing, and the strategies used to build visibility across the modern web.
Latest Episodes
Building an SEO‑Driven Podcast Network: From Keywords to Revenue
September 23, 2026 • 806
This episode dives into how a podcast network can treat each show as a micro‑website and leverage keyword research, structured metadata, transcripts, and internal linking to earn organic visibility across Google, Apple Podcasts, Spotify, YouTube, and other discovery platforms. We unpack demand research, naming strategies, evergreen content calendars, directory site architecture, and link‑building dynamics that translate search traffic into ad revenue and brand growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Make Status Pages Crawlable and Visible in Search
September 23, 2026 • 878
Learn why status or incident pages deserve visibility, and how crawlability, indexing, structured data, and linking strategies help them surface for queries like "service down." The episode examines evidence behind each tactic without promising guarantees. Learn more about your ad choices. Visit megaphone.fm/adchoices
Monetizing Site Search Without Losing Trust
September 23, 2026 • 561
This episode dives into how businesses can turn their own catalog search into a revenue engine—examining paid placements, affiliate links, subscription tiers, and the data you need to gauge what actually drives profit without eroding user trust. Learn more about your ad choices. Visit megaphone.fm/adchoices
From Legalese to Clicks: Turning Licensing Clarity Into Conversions
September 23, 2026 • 819
In this episode, we explore how clear licensing pages can become a conversion engine. We examine what search engines look for in legal text, how to structure it for FAQs and snippets, and the technical steps—like schema markup and page placement—that help those answers surface quickly while keeping users—and your brand—compliant. Learn more about your ad choices. Visit megaphone.fm/adchoices
From TV Headlines to Targeted Branded Traffic
September 23, 2026 • 1248
This episode explores how to turn a news story or television appearance into an organized funnel of branded search traffic. We walk through pre‑built landing pages, schema, attribution modeling, and the tradeoffs between speed, quality and conversion. The discussion focuses on what actually drives discovery, not just clicks. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Bottom‑of‑Funnel SEO Turns Queries Into Customers
September 23, 2026 • 799
The conversation explores how pages that rank for high‑intent, low‑volume queries can be engineered to support purchase decisions. We examine the mix of content, trust signals, structured data and technical polish needed to move a ready buyer toward conversion while highlighting common pitfalls and what evidence actually backs different tactics. Learn more about your ad choices. Visit megaphone.fm/adchoices
Building Personal SEO for Consistent Visibility
September 23, 2026 • 470
In this episode we break down how individuals can turn their digital footprint into a reliable brand presence. We cover practical steps—from choosing a personal domain to optimizing social profiles, author pages, and structured data—to control what shows up when someone searches your name or role. The discussion highlights evidence‑based tactics, common pitfalls, and the business outcomes tied to search visibility. Learn more about your ad choices. Visit megaphone.fm/adchoices
The SEO Tool Ecosystem: What Each Platform Truly Adds
September 23, 2026 • 219
This episode walks through the main players in the SEO software space—Ahrefs, Semrush, Moz, Screaming Frog, Google Search Console, and others—and explains their business models, data sources, and limitations. It shows how to combine these tools into a coherent workflow that supports real business outcomes instead of chasing marketing hype. Learn more about your ad choices. Visit megaphone.fm/adchoices
Keyword Cannibalization Demystified
September 23, 2026 • 660
In this episode we dig into why having several pages targeting the same query can hurt visibility, how to spot cannibalizing content with Search Console and tools, and which tactics—canonical tags, consolidation, or noindex—actually help restore authority. We also discuss what business outcomes change when you fix these overlaps and where the real trade‑offs lie. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Apple Maps Drives Local Discovery and What It Means for Your Business
September 23, 2026 • 511
This episode dives into Apple Business Connect and how Apple Maps has become a critical channel for local discovery across iOS devices. We examine the practical steps of verifying listings, managing updates that reach Siri, CarPlay, and Apple Watch, and why accurate data can protect your reputation while opening up voice‑first traffic. The discussion also weighs privacy‑first signals against limited targeting and looks at the share of urban search traffic coming from Apple’s ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Hidden Power of URL Structure in Search Optimization
September 23, 2026 • 789
In this episode we dissect how the layout of a URL—from slugs to query strings—impacts crawling, indexing, analytics clarity, and user trust. We debunk common myths about exact‑match domains, canonical tags, and redirects, and provide guidance on maintaining clean URLs during migrations or content updates. Learn more about your ad choices. Visit megaphone.fm/adchoices
Playlist SEO: How Streams Get Discovered Across Spotify, Apple Music, and YouTube
September 23, 2026 • 823
In this episode we unpack how playlist creators can boost discovery by mastering metadata, content consistency, freshness signals, and platform‑specific analytics. We discuss the interplay of user intent, algorithmic recommendation, and actionable data that drive visibility on streaming ecosystems, without claiming any single tactic guarantees a top spot. Learn more about your ad choices. Visit megaphone.fm/adchoices
When a Page Vanishes: Choosing Redirects, Soft 404s, or Live Notices
September 22, 2026 • 446
This episode examines the trade‑offs of deleting, redirecting, or soft‑-404ing content that customers still find. We discuss how intent, link equity, and search engine signals guide the decision for product pages, job listings, scholarly articles, and generic web content. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Brand Power Drives Organic Discovery
September 22, 2026 • 553
In this episode we examine how a recognizable brand signals to search engines, boosts click‑through rates, fuels link building, and ultimately translates visibility into higher quality traffic and conversion. We unpack the evidence around branded searches, local pack advantages, social proof, and content strategy that supports strong brand authority, while clarifying what actually drives discovery versus mythic tactics. Learn more about your ad choices. Visit megaphone.fm/adchoices
Post‑Purchase SEO: Turning Onboarding Into a Growth Engine
September 22, 2026 • 845
In this episode we examine how post‑purchase onboarding pages can cut churn while simultaneously boosting organic discovery. We walk through practical content, technical, and linking tactics that align with user intent after purchase, explore what data tells us about retention, and uncover the trade‑offs between search visibility and conversion value. Learn more about your ad choices. Visit megaphone.fm/adchoices
Decoding Search‑Engine Related Queries to Uncover Brand Perception Gaps
September 22, 2026 • 636
This episode explores the power of search‑engine "related searches" to surface unseen user questions and brand perception gaps. Tony explains how to mine those clues for keyword research, content creation, and technical structure that fill missing pieces in your site. He also shows how monitoring these signals can warn you about emerging reputational concerns before they show up elsewhere. Learn more about your ad choices. Visit megaphone.fm/adchoices
The SEO Power Law: How Few Pages Drive Most Traffic
September 22, 2026 • 722
Search traffic and backlinks often follow a skewed distribution, leaving the bulk of effort behind a small set of pages. In this episode Tony explains why treating SEO like a portfolio—investing in high‑value assets—can generate disproportionate business value. He also discusses how to spot those critical pages, experiment wisely, and avoid dilution from low‑signal content. Learn more about your ad choices. Visit megaphone.fm/adchoices
SEO for Attractions: From Google Maps Cards to Visitor Conversions
September 22, 2026 • 902
Tourist searches are intent‑driven—from discovering a museum on Google Maps to purchasing tickets through an OTA. This episode explores the technical and content tactics—schema for maps cards, review data integration, booking APIs, image optimization—that align with search engine signals and business conversion goals. Learn more about your ad choices. Visit megaphone.fm/adchoices
Faceted Search for Media Libraries: Balancing User Experience, Crawl Budget, and Search Visibility
September 22, 2026 • 1366
In this episode we dive into the mechanics and strategy behind faceted navigation for large media catalogs. We cover how to design metadata, decide which filter combinations earn public URLs, and use canonicals or noindex to manage crawl budget and avoid duplication. The discussion ties technical choices to search visibility and business value without claiming a one‑size‑fits‑all rule. Learn more about your ad choices. Visit megaphone.fm/adchoices
AI and Search Visibility: Expansion, Erosion, and What It Means
September 22, 2026 • 981
In this episode we dissect how generative AI intersects with search engine optimization. We explore the ways AI changes content production costs, raises competition for micro‑keywords, and shifts which signals—trust, unique data, and quality—matter most for indexing and ranking. The conversation also outlines practical tactics to blend AI automation with human editorial oversight so you can build sustainable organic visibility. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Smart Way to Prune Your Site—Keep the Good, Remove the Bad
September 22, 2026 • 727
This episode walks through a practical framework for deciding which pages to delete, merge, or noindex. It covers inventory creation, thin‑content identification, duplicate handling, redirect strategy, seasonal content, link equity risk, and testing approaches—all based on real data rather than myths. Learn more about your ad choices. Visit megaphone.fm/adchoices
Data‑Driven Podcast Discovery: Turning Search Demand into Show Strategy
September 22, 2026 • 780
In this episode I walk through how to start a podcast by mapping the questions people type in Google, YouTube, and Spotify, then analyze competition, sponsor interest, and naming choices before recording anything. The approach blends autocomplete insights, platform search patterns, competitor pacing, and transcript optimization to build an evidence‑based launch plan. Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Survive Sudden Traffic Spikes: Infrastructure and Editorial Tactics
September 22, 2026 • 1269
When a headline goes viral or a product drops, traffic can explode in seconds, putting even the most well‑written site under strain. This episode walks through what practical measures—caching, load balancing, auto scaling—and editorial workflows—instant CDN pushes and smart URL design—are needed to keep pages responsive while staying within cost budgets. Listeners learn how to measure impact with real‑time analytics, identify bottlenecks, and decide when infrastructure investments or content automation actually add value. Learn more about your ad choices. Visit megaphone.fm/adchoices
Lead Magnets & SEO: Turning Organic Traffic into Long‑Term Leads
September 22, 2026 • 615
This episode explores how a properly aligned lead magnet can convert search traffic into lasting leads, covering intent-focused keyword research, landing page design, conversion optimization and nurture strategies. It also examines the role of analytics, attribution, and compliance in measuring and scaling lead generation from organic discovery. Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Measure Share of Voice in Organic Search
September 22, 2026 • 633
In this episode, Tony walks through how to calculate and interpret a brand’s share of voice across all organic search queries—moving beyond simple visibility counts. He explains the demand‑visibility formula, the importance of click‑through models, relevance weighting, and choosing the right market scope, while highlighting pitfalls from SERP features and how results tie into business outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Your Podcast Title and Metadata Shape Search Discovery
September 22, 2026 • 818
When launching a new podcast, the choices you make around titles, subtitles, categories, episode page structure, and transcripts can dramatically affect how your show appears in Apple Podcasts, Spotify, Google Search, and other discovery channels. We break down the practical SEO tactics—how metadata, internal linking, schema, cadence, and external promotion come together to build visibility and eventual listener growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Long Game of Search: How Historical Content Builds Enduring SEO Authority
September 22, 2026 • 381
In this episode we examine why building pages that detail historical timelines and cite credible sources creates an evergreen asset that can generate steady organic traffic over years. We explore the signals search engines actually look for—evidence, topical focus, and internal linking—and how they differ from the myths about instant rankings. Finally, we discuss the business implications of positioning your site as a trusted chronicle in your niche. Learn more about your ad choices. Visit megaphone.fm/adchoices
Crafting Personal Bio Pages That Rank and Deliver Business Value
September 22, 2026 • 676
In this episode we dissect what makes a personal biography page effective for search, from accurate data and schema markup to credible sourcing and strategic linking. We explore how well‑structured bios can feed Google’s Knowledge Graph, attract editorial backlinks, and support brand authority while balancing user intent and business goals. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Matching Search Intent Beats Keyword Stuffing
September 22, 2026 • 663
The episode dives into how Google matches intent across informational, commercial investigation, and navigational queries. It explains why simply repeating a keyword rarely satisfies users and outlines actionable ways to create pages that match the real goals behind the search. Learn more about your ad choices. Visit megaphone.fm/adchoices
Email Audience Building: Turning Organic Visitors Into an Owned Channel
September 22, 2026 • 528
This episode explains why capturing organic visitors through strategically placed opt‑in forms, content gating, and personalized follow‑up emails can create a stable, revenue‑generating audience independent of search rankings. It covers where to place forms, how to keep friction low, and how segmented email nurture sequences align with the original search intent. Finally, it examines key metrics—conversion rate, click‑through rates, and revenue per subscriber—to measure success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Topic Clusters & Pillar Pages: How Structured Content Drives Discovery
September 22, 2026 • 618
In this episode we unpack what a topic cluster actually is, how the hub or pillar page signals relevance to search engines, and why technical foundations like crawling, canonical tags, and sitemaps are vital for success. We also cover common pitfalls—splitting too many low‑authority pages or over‑consolidating—and discuss when authority flows where it matters most. Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Editorial Policy Matters for SEO: Transparency, Authority, and Rankings
September 22, 2026 • 994
This episode examines how editorial policy decisions—from author attribution to fact‑checking, sponsorship disclosures, duplicate‑content handling, and schema markup—affect search rankings and user trust. We unpack the signals that search engines use to evaluate E‑E‑A‑T and discuss practical guidelines for making editorial work work for visibility and business outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing for SEO Without Sounding Like SEO
September 22, 2026 • 401
In this episode we dissect how to craft content that satisfies search intent while staying natural and engaging. We explore the balance between keyword placement, user experience, and the signals that engines actually use to judge relevance. Practical tips help you build pages that earn visibility without over‑engineering the text. Learn more about your ad choices. Visit megaphone.fm/adchoices
Pinterest SEO Unveiled: Visual Search That Brings Real Traffic
September 22, 2026 • 809
Pinterest is more than a photo sharing platform—it functions as an image‑based discovery engine that can drive sustainable organic traffic for brands where visuals matter. In this episode, we dissect how Pinterest’s visual similarity models, engagement signals, and board context influence which pins surface and how to align your content, titles, descriptions, and images to those signals. We also cover practical tactics—like optimizing thumbnail composition, pin format, and click‑through pathways—to convert saves into site visits and conversions. Learn more about your ad choices. Visit megaphone.fm/adchoices
Automating Metadata at Scale: Rules, Pitfalls, and Best Practices
September 22, 2026 • 682
Managing thousands or millions of product page titles and descriptions is a surprisingly complex challenge. In this episode Tony walks through how to build a reliable pipeline that pulls data from your database, applies business rules to avoid duplication and AI hallucinations, and validates each tag before publishing. He also explains why the right validation and rule set protects long‑term authority while keeping users and search engines happy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Decoding Your Brand’s Voice in Search: How to Use SERP Sentiment for Real‑Time Reputation
September 22, 2026 • 1204
In this episode we explore how to collect and analyze the top results for your brand, apply NLP sentiment scoring, and build a composite reputation index that updates quickly enough to inform tactical decisions. We discuss gaps in authority signals, link quality considerations, content gaps revealed by sentiment trends, and how to tie those insights back to conversion goals. We also touch on tool choices—from custom scripts pulling Search Console data to commercial SaaS solutions—and the practical limits of what sentiment alone can tell you about rankings. Listeners will leave with a clearer sense of what data to monitor, why raw percentages hide context, and how to align SEO activity with real business outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Your Title Tag Might Be Costing You Clicks
September 22, 2026 • 667
Title tags shape the first impression on searchers and signal relevance to both users and search engines. In this episode we break down how wording, keyword placement, brand insertion, and data from Search Console can either drive clicks or trigger Google’s own rewriting. We also cover common pitfalls and practical steps for testing title changes that could boost organic traffic. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Search Intent Fuels Recommendations on Spotify and YouTube
September 22, 2026 • 1135
In this episode we unpack how an explicit query on platforms like Spotify or YouTube launches a recommendation engine that can elevate catalog visibility, drive engagement, and generate business value. We walk through the interplay between search signals and recommendation models, explore practical tactics such as metadata consistency and cross‑platform analytics, and highlight what actually influences discovery beyond the headlines. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Google’s PageRank Revolution Shaped Search
September 22, 2026 • 1163
This episode traces the origins of Google’s search engine, focusing on the development of PageRank and its impact on link‑based ranking logic. We examine how early focus on hyperlink structure transformed web discovery, influenced industry practices, and laid groundwork for today’s AI‑driven algorithms. The discussion highlights why understanding PageRank’s legacy is still useful when evaluating modern SEO signals. Learn more about your ad choices. Visit megaphone.fm/adchoices
SEO Acquisition Strategy: Deciding What Happens to the Acquired Domain
September 22, 2026 • 652
In this episode we explore how a new owner evaluates and acts on the SEO assets of an acquired site—what to keep, what to merge, and where redirects and technical settings fit. We look at when it makes sense to maintain the old domain, how to structure 301s to preserve relevance, and how legal, user‑experience, and business considerations shape those moves. The goal is to turn an acquisition into a growth opportunity rather than an SEO liability. Learn more about your ad choices. Visit megaphone.fm/adchoices
Beyond Google and Bing: Navigating SEO in China, Korea & Russia
September 22, 2026 • 930
In this episode we break down how Baidu, Naver and Yandex operate differently from Google and Bing—exploring local hosting rules, language nuances, ecosystem integrations, and regulatory impacts—and what that means for practical tactics when targeting those markets. Learn more about your ad choices. Visit megaphone.fm/adchoices
Speed vs. Substance: How Page Speed Works With Strong Content for SEO
September 22, 2026 • 1204
In this episode we unpack the technical mechanics of page speed and explore why it alone doesn't guarantee higher rankings or conversions. We examine how caching, compression, image formats, JavaScript optimization, and third‑party scripts all fit into Core Web Vitals while still requiring relevant content and clear searcher intent to deliver business value. Learn more about your ad choices. Visit megaphone.fm/adchoices
Benchmark SEO: Turning Numbers into Discovery Value
September 22, 2026 • 767
The episode digs into the nuts‑and‑bolts of turning raw metrics—conversion rates, CPMs, and search volume estimates—into actionable insight for SEO. We explore how to collect trustworthy benchmarks, slice them by size, geography, and industry, and link those figures back to business ROI. Practical advice helps listeners understand what benchmark data really tells you, its limits, and how it can shape a data‑driven strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Unlocking Organic Traffic Value When Buying a Site
September 22, 2026 • 984
This episode breaks down how acquirers can audit a target’s search engine performance—examining organic visibility, domain assets, content libraries, and backlink health—to quantify real business value. We’ll also explore common technical pitfalls that can erode rankings after a merger and how to safeguard brand equity and conversions. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Restaurants & Hotels Can Win the Local Pack
September 22, 2026 • 1134
Restaurants and hotels compete fiercely in local search. In this episode we break down how a well‑managed Google Business Profile, authentic review signals, precise structured data for menus or booking info, focused local link building, content tuned to user intent, and solid technical foundations all work together to raise visibility—without relying on a single magic formula. Learn more about your ad choices. Visit megaphone.fm/adchoices
Reputation Management Through Search
September 22, 2026 • 598
Branded search is often the first touchpoint between potential customers and a brand. This episode explains how to use structured data, knowledge panels, third‑party reviews, media coverage and proactive response tactics to shape that first impression, while weighing link-building ethics and monitoring signals through Search Console and SEO tools. We also discuss how these trust signals translate into tangible business outcomes like conversion lift and reduced support overhead. Learn more about your ad choices. Visit megaphone.fm/adchoices
SEO for Solo Founders: Focused Content, Automation, and Low-Cost Strategies
September 22, 2026 • 778
Tony shows solo founders how to prioritize revenue-driving keywords, build lean pillar‑based content, automate publishing, and maintain technical health while staying within tight budgets. The episode explores link building that aligns with business goals, uses free or inexpensive tools, and tracks conversion signals to connect SEO effort to real value. Learn more about your ad choices. Visit megaphone.fm/adchoices
Launching Inside Your Own Site: A Competitive SEO Edge
September 22, 2026 • 798
In this episode I explore how launching new products within an established site can leverage existing organic traffic, trust signals and internal link structures to create a stronger competitive advantage. We’ll unpack the trade‑offs of using your own ecosystem versus building a separate brand, look at real‑world implications for acquisition cost, relevance and risk mitigation, and consider when this approach is most valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
IndexNow Explained: Pushing Your Content Directly to Bing and Other Search Engines
September 22, 2026 • 499
In this episode we unpack Microsoft’s IndexNow protocol—how it lets you notify Bing, Yandex, Seznam of new, updated or removed URLs instantly. We cover the technical steps, practical considerations like rate limits and monitoring, how it complements sitemaps, and why it matters for news, e‑commerce and local sites looking for quick visibility. Learn more about your ad choices. Visit megaphone.fm/adchoices
Decoding SERP Analysis for Competitive Edge
September 22, 2026 • 902
In this episode, Tony walks listeners through a methodical approach to reading Google and Bing SERPs, dissecting page types, intent signals, domain authority cues, and content gaps. He demonstrates how to treat each search result as a micro‑economy of discovery and map competition to uncover realistic opportunities. The conversation balances first‑party data with third‑party tools and reminds us that rankings are only part of the overall business value. Learn more about your ad choices. Visit megaphone.fm/adchoices
